Technology Takeaways 1: Industry Tools


This semester, I am enrolled in CAP 105: Technology for Advertising and Public Relations. As a part of this class, I’m to blog about what I learned. I’ll start a series called “Technology Takeaways” and number them as the semester goes. I’m looking forward to it!

Last class, there was much to learn about the technological tools in the industry. Among many other notes, here’s what I found to be the most important:

File Formats

It’s vital to use the correct format for the appropriate file. Formats can be separated into  4 simple categories: Graphic ( JPEG, PNG, TIFF, GIF, PSD, PDF) Video (AVI, WMV, MOV, MPEG, H.264, AVCHD, MXF, DCP) Audio (WAV, MP3, AC3, OMF) and Web (HTML, SCORM, FLA/FLV/SWF). Holy formats, Batman! Quite a bit to choose from there. Delineating which format to use depends on the file you’re working on. Well, at least there’s no shortage of files, right?

Graphic Design

There are quite a few tools for graphic design. Adobe is the main supplier of these tools. Photoshop’s main function is for photograph editing, but images are made as well. Illustrator is used for making vector images and is often utilized in making logos. InDesign is a publishing software that is useful for document designing, like posters or magazines, for example.

Web Design

There are many ways to make a website, and many tools to use. For making blogs, two recommended sites to use are Weebly and WordPress. In fact, the blog you’re reading right this very second was made on WordPress! Adobe has a program called Dream Weaver for developers to code and manage website development.

I’m looking forward to learning much in this class, as I can honestly say that technology is my weakest point when it comes to strategic communications. By the end of the semester, I’m hopeful that will change.

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